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Twitter Marketing :

What is a Twitter marketing strategy?

A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through Twitter. The goal of this type of strategy is to attract new followers and leads, boost conversions, improve brand recognition, and increase sales.

Creating a Twitter marketing strategy will require you to follow the same steps you would if you were creating any other social media marketing strategy.

  • Research your buyer personas and audience
  • Create unique and engaging content
  • Organize a schedule for your posts
  • Analyze your impact and results

  • So, you might be wondering what makes Twitter unique. Why would you want to actually invest the time in creating a profile and content for the platform? When someone looks at your company’s Twitter profile, you want them to automatically know it’s yours. You should therefore customize and brand your Twitter profile with your logo, colors, and any other recognizable and memorable details you want to incorporate. There are a few locations in which you can customize your profile.

    Handle:
    Your Twitter handle is your username (for example, our handle is @hubspot) — this should include your company’s name so your followers, customers, and fans can easily search and find you on the platform. You create your Twitter handle when you sign up for an account.

    Header:
    The header on your Twitter profile is your background image. You might choose to create a unique image for your header, use your logo, or another branded image.

    Profile picture:
    Your Twitter profile picture represents your company’s every move, interaction, post, and tweet on the platform. It’s the image that sits above your bio and might include a picture of your logo, company’s initials, or CEO.

    Bio:
    A Twitter bio provides everyone who visits your profile with a brief synopsis of what they’re about to see in 160 characters or less. It might include your mission statement, a blurb about what your company does, or something humorous and engaging.

    Website URL:
    Beneath your profile picture and bio, there’s a location where you can include your URL to direct traffic straight to your website.

    Birthday:
    In the same location as your URL, you can insert your company’s birthday — or the day when the company was founded — so your audience gets to know your business on a more personal level.

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    A Best friend, Business Partner, dynamic personality. Independently grown up his business.

    Sumit Udaygiri

    Amol helps his clients in aligning their Social/Digital Media Strategies with Business Goals. He is an expert of Social Media Marketing. be it LinkedIn, Facebook or Instagram. His take on strategy is holistic and works very professionally to make it happen. He explains the concepts & ideas in a very simple way. Indeed a great Digital Marketing consultant.

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    Amol.. is Digital Marketing Expert. Always keep updated knowledge /skills- like , writing engaging and meaningful content, knowledge about SEO, SEM,SMO. Effective handling all tools of Social Media marketing. Having analytical mind-can effective implement various tools - to reach/engage/ Call to action for target customer by building brand image .

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